Case study · interactive
FedEx Control Center
UX Lead, 2023–2025. One personalised dashboard for 85M+ monthly shippers — UX-Lite 91.5, load time 5.5s → 2.4s.
Selected work
Enterprise screens, rebuilt.
Case study · interactive
Airbnb — Building back the trust
A three-week concept redesign making post-Covid safety verifiable, revisited five years later against what Airbnb actually shipped.
Case study · interactive
Al Tayer Group — real estate
A legacy real-estate experience reimagined: new information architecture and end-to-end workflows for a simpler customer journey.
Document · PDF
Letter of recommendation — FedEx
From FedEx leadership, for driving strategic UX initiatives on a flagship product.
Let's talk
Hiring, collaborating, or just curious — the assistant answers most questions, and Ashhar answers the rest.