About me
Ashhar Shams
I am a UX Designer passionate about creating simple, user-centered digital experiences that solve real problems and add value — for both people and businesses.
With a strong background in visual design and a deep understanding of user behavior, I bring ideas to life through clear layouts, intuitive interactions, and well-structured design systems.
what I can do for you
As a UX Designer, I’m a visual storyteller who crafts experiences that are clear, engaging, and meaningful — designed to connect with users and support real-world needs.
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
Discover My Journey in Design
From curious creator to full-time UX designer, my journey has been driven by a love for purposeful, user-focused design — blending clarity, storytelling, and structure into every project I take on.
Lead UX Designer
Wipro Digital
2021 - Present
Lead UX Designer
Wipro Digital
2021 - Present
Lead UX Designer
Wipro Digital
2021 - Present
Digital Designer
Airbnb
2019 - 2021
Digital Designer
Airbnb
2019 - 2021
Digital Designer
Airbnb
2019 - 2021
UX/UI Designer
Basira Studio
2018 - 2019
UX/UI Designer
Basira Studio
2018 - 2019
UX/UI Designer
Basira Studio
2018 - 2019
My Toolkit
I design with purpose—using Figma, Miro, Photoshop, After Effects and Procreate to bring clarity, motion, and meaning to every project.
Figma
My go-to space for designing, prototyping, sharing ideas, and staying connected with the Figma and design community.
Figma
My go-to space for designing, prototyping, sharing ideas, and staying connected with the Figma and design community.
Adobe Creative Cloud
I use Adobe Creative Cloud—mainly Photoshop and After Effects—to craft visuals, edit motion, and bring design stories to life with precision and style.
Adobe Creative Cloud
I use Adobe Creative Cloud—mainly Photoshop and After Effects—to craft visuals, edit motion, and bring design stories to life with precision and style.
Zeplin
I use Zeplin to streamline design handoff—making it easy for developers to access specs, assets, and style guides with clarity and consistency.
Zeplin
I use Zeplin to streamline design handoff—making it easy for developers to access specs, assets, and style guides with clarity and consistency.
ChatGPT
I use ChatGPT to speed up research, generate content ideas, write UX copy, and brainstorm creative solutions—making my design process faster, smarter, and more focused.
ChatGPT
I use ChatGPT to speed up research, generate content ideas, write UX copy, and brainstorm creative solutions—making my design process faster, smarter, and more focused.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Design with Strategy and Creativity
I combine strategy and creativity to solve problems, shape solutions, and design experiences that clearly communicate your message.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Ashhar Shams
I am a UX Designer passionate about creating simple, user-centered digital experiences that solve real problems and add value — for both people and businesses.
With a strong background in visual design and a deep understanding of user behavior, I bring ideas to life through clear layouts, intuitive interactions, and well-structured design systems.
what I can do for you
As a UX Designer, I’m a visual storyteller who crafts experiences that are clear, engaging, and meaningful — designed to connect with users and support real-world needs.
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
Discover My Journey in Design
From curious creator to full-time UX designer, my journey has been driven by a love for purposeful, user-focused design — blending clarity, storytelling, and structure into every project I take on.
Lead UX Designer
Wipro Digital
2021 - Present
Lead UX Designer
Wipro Digital
2021 - Present
Lead UX Designer
Wipro Digital
2021 - Present
Digital Designer
Airbnb
2019 - 2021
Digital Designer
Airbnb
2019 - 2021
Digital Designer
Airbnb
2019 - 2021
UX/UI Designer
Basira Studio
2018 - 2019
UX/UI Designer
Basira Studio
2018 - 2019
UX/UI Designer
Basira Studio
2018 - 2019
My Toolkit
I design with purpose—using Figma, Miro, Photoshop, After Effects and Procreate to bring clarity, motion, and meaning to every project.
Figma
My go-to space for designing, prototyping, sharing ideas, and staying connected with the Figma and design community.
Figma
My go-to space for designing, prototyping, sharing ideas, and staying connected with the Figma and design community.
Adobe Creative Cloud
I use Adobe Creative Cloud—mainly Photoshop and After Effects—to craft visuals, edit motion, and bring design stories to life with precision and style.
Adobe Creative Cloud
I use Adobe Creative Cloud—mainly Photoshop and After Effects—to craft visuals, edit motion, and bring design stories to life with precision and style.
Zeplin
I use Zeplin to streamline design handoff—making it easy for developers to access specs, assets, and style guides with clarity and consistency.
Zeplin
I use Zeplin to streamline design handoff—making it easy for developers to access specs, assets, and style guides with clarity and consistency.
ChatGPT
I use ChatGPT to speed up research, generate content ideas, write UX copy, and brainstorm creative solutions—making my design process faster, smarter, and more focused.
ChatGPT
I use ChatGPT to speed up research, generate content ideas, write UX copy, and brainstorm creative solutions—making my design process faster, smarter, and more focused.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Design with Strategy and Creativity
I combine strategy and creativity to solve problems, shape solutions, and design experiences that clearly communicate your message.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Ashhar Shams
I am a UX Designer passionate about creating simple, user-centered digital experiences that solve real problems and add value — for both people and businesses.
With a strong background in visual design and a deep understanding of user behavior, I bring ideas to life through clear layouts, intuitive interactions, and well-structured design systems.
what I can do for you
As a UX Designer, I’m a visual storyteller who crafts experiences that are clear, engaging, and meaningful — designed to connect with users and support real-world needs.
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
1. ui/ux design
User Interface design for web and mobile apps
Built and maintained scalable design systems
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Motion Design
Engaging visuals for digital platforms and campaigns
Animated UI elements and explainer videos
Motion graphics for brand storytelling
Consistent visual style across formats
3. Filmmaking
Scriptwriting, storyboarding, and concept development
Editing cinematic sequences, shorts, and reels
Sound design, pacing, and visual rhythm
Merging storytelling with design and motion for maximum impact
Discover My Journey in Design
From curious creator to full-time UX designer, my journey has been driven by a love for purposeful, user-focused design — blending clarity, storytelling, and structure into every project I take on.
Lead UX Designer
Wipro Digital
2021 - Present
Lead UX Designer
Wipro Digital
2021 - Present
Lead UX Designer
Wipro Digital
2021 - Present
Digital Designer
Airbnb
2019 - 2021
Digital Designer
Airbnb
2019 - 2021
Digital Designer
Airbnb
2019 - 2021
UX/UI Designer
Basira Studio
2018 - 2019
UX/UI Designer
Basira Studio
2018 - 2019
UX/UI Designer
Basira Studio
2018 - 2019
My Toolkit
I design with purpose—using Figma, Miro, Photoshop, After Effects and Procreate to bring clarity, motion, and meaning to every project.
Figma
My go-to space for designing, prototyping, sharing ideas, and staying connected with the Figma and design community.
Figma
My go-to space for designing, prototyping, sharing ideas, and staying connected with the Figma and design community.
Adobe Creative Cloud
I use Adobe Creative Cloud—mainly Photoshop and After Effects—to craft visuals, edit motion, and bring design stories to life with precision and style.
Adobe Creative Cloud
I use Adobe Creative Cloud—mainly Photoshop and After Effects—to craft visuals, edit motion, and bring design stories to life with precision and style.
Zeplin
I use Zeplin to streamline design handoff—making it easy for developers to access specs, assets, and style guides with clarity and consistency.
Zeplin
I use Zeplin to streamline design handoff—making it easy for developers to access specs, assets, and style guides with clarity and consistency.
ChatGPT
I use ChatGPT to speed up research, generate content ideas, write UX copy, and brainstorm creative solutions—making my design process faster, smarter, and more focused.
ChatGPT
I use ChatGPT to speed up research, generate content ideas, write UX copy, and brainstorm creative solutions—making my design process faster, smarter, and more focused.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Design with Strategy and Creativity
I combine strategy and creativity to solve problems, shape solutions, and design experiences that clearly communicate your message.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
01.
Research & Strategy
In this phase, I focus on understanding your business, users, and goals. With research and planning, I build a clear roadmap to guide the design from start to finish.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
02.
Concept & Ideation
In this stage, I explore ideas and shape creative concepts that match your vision. Early sketches turn into wireframes, laying the foundation for design and functionality.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
03.
Design & Iterate
I turn wireframes into high-fidelity designs and interactive prototypes. Through feedback and testing, I refine and improve until the design feels just right—for both users and the business.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
04.
Testing & Optimization
I test the design carefully to spot and fix any usability or performance issues. This step ensures everything works smoothly across devices and delivers a great experience for users.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
05.
Final Design Delivery
Once the design is ready, I launch the project and hand everything over. I also offer support and guidance to help you maintain it for long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.