Host Video Project

WHAT IS AIRBNB EXPERIENCES ?

Airbnb experiences are one-of-a-kind activities designed and hosted by locals. Unlike a typical tour or workshop, experiences go beyond the activities themselves. They offer a deep-dive into the local host's world through their passion.

MY ROLE
Research, Ideation, Media strategy , Strategic design.

THE TEAM
1 Strategic designers, 2 Content leads

PROBLEM STATEMENT

Encourage videos for Experience Product Display Page by designing a simple process for host to get aware about the feature, educate them about the video making process and provide them easiest possible option to upload the video.

OVERVIEW OF THE OLD EXPERIENCE

STEP 1 : CONTACTING THE HOST

Reaching out to each independent host based on their experience performance to boost their booking by adding videos.

PAIN POINTS

Identifying the correct host by looking at data is very time consuming and complex task.

STEP 2 : BRIEFING THE HOST

Educating the host about the whole process
of video shooting, its benefit, uploading the
shot videos.

PAIN POINTS

Repeating the process again and again
requires lot of human efforts.

STEP 3 : SHARING OF DATA

Asking the host to submit the clip for editing purpose via Wetransfer.

PAIN POINTS

A lot of host were not able to compile the file
and send it using Wetransfer as its also a
new tool for them.

STEP 4 : SORTING OF DATA

Once the clip has been downloaded, it has to be compiled in a folder with specific experience title to be sent to the editing team.

PAIN POINTS

Dealing with large number of files, downloading it, sorting it is a nightmare.

STEP 5 : UPLOADING OF FINISHED VIDEO

Once the video is edited it comes back and needs to be uploaded.

PAIN POINTS

Additional task and requires a person completely dedicated for this work.

STEP 5 : VIDEO CHANGE REQUEST

If the host does not like the video he reaches out to make certain changes which leads to again following all the steps.

PAIN POINTS

Lot of time is again wasted for sometimes very minor changes.

PROJECT SUMMARY

It’s challenging for hosts to get video on their PDP as each step of the process has significant hurdles a host must overcome. Along with that the host also have problem learning about the opportunity: Hosts don’t know that video feature is available to them. The idea was to come up with a process which is very easy and seamless for the host to understand all aspects of the video upload functionality and also a process to educate host about the video guidelines.

PROBLEMS IDENTIFIED

GOALS ENVISAGED

Increase the overall percentage of PDP views with video from 8.5% to 25% by end of year.
Increase Active Experiences with Video in Top 100 markets from 1% to 10% by end of Quarter 1.
Improve Host UX by increasing conversion rate though video upload funnel which is less than 20% now to somewhere between 20% to 30%.
Improve adoption among both top performers, and among newly onboarded Hosts as a way to improve chances of early success (9% booking in first 30 days → 20%).

PRODUCT STRATEGY

Page in the product where hosts can learn about video requirements and access the Airtable submission form.
Basic video management in product: Once uploaded to MagicOPs by MediaOps, Host can view their video and email the team to request changes.
Video shooting guide for host and examples of other well shot experiences available on the platform.

OVERVIEW OF THE NEW EXPERIENCE

STEP 1 : HOST RECEIVES AN EMAIL

Host receives an email learning about the opportunity to add video to his/her experience and link to read the guidelines and resources.

STEP 2 : HOST READS GUIDELINES

Host read the guidelines about impact of video how to shoot the video, and where to upload the videos.

VIDEO GUIDELINES

STEP 3 : HOST RECORDS THE EXPERIENCE

Based on the guidelines provided the host shoots the video in a much better way as he has an idea what to do and what not to do.

STEP 4 : HOST UPLOADS VIDEO ON AIRTABLE

After shooting the video host uploads the video on Airtable link provided in the guidelines page and also enter the experience ID.

STEP 5 : EDITING OF THE VIDEO

Once the video is upload on Airtable it goes to the editor automatically along with the experience ID as a new project. The editor edits the video based on the clips and experience details.

STEP 6 : UPLOADING THE VIDEO, EXPERIENCE IS LIVE

Once the video is edited the editor uploads the video to the specific experience media page and now the video is live on the experience PDP page for guest to see and book.

Entry point for host to read the guidelines or upload the videos.

Webpage for host to read all the guidelines and access the Airtable link to upload the video.

Airtable page to upload the videos as well as input the experience ID.

Once the video is uploaded to Airtable, it goes to the editing team in the form of a new task from where they can download the video as well as view the experience ID.

Host Video Project

WHAT IS AIRBNB EXPERIENCES ?

Airbnb experiences are one-of-a-kind activities designed and hosted by locals. Unlike a typical tour or workshop, experiences go beyond the activities themselves. They offer a deep-dive into the local host's world through their passion.

MY ROLE Research, Ideation, Media strategy , Strategic design.

THE TEAM 1 Strategic designers, 2 Content leads

PROBLEM STATEMENT

Encourage videos for Experience Product Display Page by designing a simple process for host to get aware about the feature, educate them about the video making process and provide them easiest possible option to upload the video.

OVERVIEW OF THE OLD EXPERIENCE

STEP 1 : CONTACTING THE HOST

Reaching out to each independent host based on their experience performance to boost their booking by adding videos.

PAIN POINTS

Identifying the correct host by looking at data is very time consuming and complex task.

STEP 2 : BRIEFING THE HOST

Educating the host about the whole process of video shooting, its benefit, uploading the shot videos.

PAIN POINTS

Repeating the process again and again requires lot of human efforts.

STEP 3 : SHARING OF DATA

Asking the host to submit the clip for editing purpose via Wetransfer.

PAIN POINTS

A lot of host were not able to compile the file and send it using Wetransfer as its also a new tool for them.

STEP 4 : SORTING OF DATA

Once the clip has been downloaded, it has to be compiled in a folder with specific experience title to be sent to the editing team.

PAIN POINTS

Dealing with large number of files, downloading it, sorting it is a nightmare.

STEP 5 : UPLOADING OF FINISHED VIDEO

Once the video is edited it comes back and needs to be uploaded.

PAIN POINTS

Additional task and requires a person completely dedicated for this work.

STEP 5 : VIDEO CHANGE REQUEST

If the host does not like the video he reaches out to make certain changes which leads to again following all the steps.

PAIN POINTS

Lot of time is again wasted for sometimes very minor changes.

PROJECT SUMMARY

PROBLEMS IDENTIFIED

GOALS ENVISAGED

Increase the overall percentage of PDP views with video from 8.5% to 25% by end of year.

Increase Active Experiences with Video in Top 100 markets from 1% to 10% by end of Quarter 1.

Improve Host UX by increasing conversion rate though video upload funnel which is less than 20% now to somewhere between 20% to 30%.

Improve adoption among both top performers, and among newly onboarded Hosts as a way to improve chances of early success (9% booking in first 30 days → 20%).

PRODUCT STRATEGY

OVERVIEW OF THE NEW EXPERIENCE

STEP 1 : HOST RECEIVES AN EMAIL

Host receives an email learning about the opportunity to add video to his/her experience and link to read the guidelines and resources.

​

STEP 2 : HOST READS GUIDELINES

Host read the guidelines about impact of video how to shoot the video, and where to upload the videos.

​

VIDEO GUIDELINES

STEP 3 : HOST RECORDS THE EXPERIENCE

Based on the guidelines provided the host shoots the video in a much better way as he has an idea what to do and what not to do.

​

STEP 4 : HOST UPLOADS VIDEO ON AIRTABLE

After shooting the video host uploads the video on Airtable link provided in the guidelines page and also enter the experience ID.

​

STEP 5 : EDITING OF THE VIDEO

Once the video is upload on Airtable it goes to the editor automatically along with the experience ID as a new project. The editor edits the video based on the clips and experience details.

​

STEP 6 : UPLOADING THE VIDEO, EXPERIENCE IS LIVE

Once the video is edited the editor uploads the video to the specific experience media page and now the video is live on the experience PDP page for guest to see and book.

​

Entry point for host to read the guidelines or upload the videos.

Webpage for host to read all the guidelines and access the Airtable link to upload the video.

Airtable page to upload the videos as well as input the experience ID.

Once the video is uploaded to Airtable, it goes to the editing team in the form of a new task from where they can download the video as well as view the experience ID.

MY ROLE
Research, Ideation, Media strategy , Strategic design.

THE TEAM
1 Strategic designers, 2 Content leads

Educating the host about the whole process
of video shooting, its benefit, uploading the
shot videos.

Repeating the process again and again
requires lot of human efforts.

A lot of host were not able to compile the file
and send it using Wetransfer as its also a
new tool for them.